Demand Generation Manager (TOFU/MOFU)
Verkada
Who We Are
Who We Are
Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform. Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies. Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 1,900+ full-time employees and 25,000+ customers across 70+ countries.
Overview
As the Demand Generation Manager (TOFU/MOFU), you'll be in charge of fueling our top funnel and middle funnel demand generation motions so that we’re always engaging top quality prospects from the awareness stages and getting them to eventually convert at a reasonable cost. We hope to hire a hands-on builder with strong ability to target audiences across multiple marketing channels and nail the positioning and messaging to engage top decision makers. We’re looking for someone with high brainpower and EQ that is passionate to make an immediate impact. This is the perfect opportunity to have full ownership of the top strategic initiative that will increase in scope over time.
We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ Office in San Mateo 5 days a week.
Responsibilities
- Execute top and middle funnel campaigns across multiple marketing channels including paid social, programmatic, content syndication, organic methods with the goal of generating marketing leads with high demographic scores at a reasonable cost.
- Partner with the content, solutions and creative marketing teams to best position our products across multiple industries and strategize on new campaigns and content.
- Collaborate with the growth and lifecycle marketing team to ensure a cohesive strategy that helps nurture leads down the funnel as well as cheapen the cost of generating pipeline.
- Execute digital and outbound campaigns that can generate demand for webinars and field marketing in-person events.
Qualifications
- Bachelor's degree
- 4-8 years of work experience including at least 3 years in B2B marketing
- Experience executing six-figure quarterly spend campaigns on Linkedin, Google Display, YouTube, and other paid marketing channels including content syndication.
- Business-level English fluency in verbal and written communication
- Strong ability to analyze and dig into data using Salesforce and BI reporting
- Extreme ownership (Inbox 0 personality)
- SQL querying is a bonus!
Pay Disclosure
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate’s skills and experience, as well as market demands and internal parity. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. This estimate is also just one component of Verkada’s total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).
Verkada Is An Equal Opportunity Employer
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
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