Product Marketing Manager
Thales
Product Marketing Manager | Innovations
Irvine, CA (Hybrid)
Position Summary
Thales is looking for a Product Marketing Manager - Innovations (PMM-Innovations) to be responsible for; Analyzing the market, its ecosystem and competitive dynamics and ultimately owning the business requirements for the innovation project; Contributing to developing the future product vision that best meets market expectations; Proposing and supporting actions aimed at developing the value proposition (including key differentiating messages) and acquiring a differentiating competitive positioning; Proposing and leading actions aimed at developing the testing, promotion and distribution strategy for new ideas and concepts that could become products and services; Creating the main marketing tools (customer presentations, demonstrators, etc.) to help with prospecting, testing and ultimately sales; Implementing digital marketing techniques and approaches (content creation and targeting by persona, A/B testing, growth hacking, etc.); Supporting the innovation project team in all activities associated to marketing and business development.
In a fast pace innovation environment, the PMM-Innovations will focus on translating customer and market needs into a vision for the products and services with clear and differentiated value proposition elements to increase order intake and net margin, both supported with evidence based market needs, competitive positioning and pricing and value analysis.
In this position, you will also work as a key member of the Innovation project team, he/she will also work collaboratively with the Strategy, Business Development, Customer Success and Product Delivery teams to prepare the handover to execution, by ensuring products are desired in the market by binding the strategic business plan and gross margin at order intake. After the initial innovation phase, which will lead to several prototypes and demonstrators presented to our customers, the project will morph into the execution phase, and this role will evolve to a Product Marketing Manager role for the new products.
Key Areas of Responsibility
- Lead analysis of market trends, market/customer needs, segmentation and competition positioning regarding the valuing of their services/product line, with Competitive & Market Intelligence and Segment Marketing by expertly understanding customers’ wants and values and then defining and updating market requirements.
- Collaborate with Customer Success team to map customer requirements to product strategy, identifying gaps and weaknesses, and developing plans to address as part of the innovation process.
- Research industry/customer pain points to identify opportunities and selling aspects that appeal to existing and new customers; Investigate new trends in hardware, software and digital content/applications to extract valuable insights for the core team.
- For the innovation project, define a winning product action plan and manage the delivery of the marketing artifacts, including: a. Roadmaps and lifecycle strategies that mitigate competitive gaps and future threats, highlight our competitive strengths, leverage our opportunities in a credible manner, based on real world metrics to defend value and influencing the product vision and; b. Develop an Early Access Program (EAP) with select airlines and go to market that includes presentations, features and capabilities, proposal language, cost and value analysis, pricing targets, brochures and support to sales and bids.
- Act as the primary thought leader internally and externally, supporting the sales team on the problems we solve and value we deliver, and represent Thales as subject matter expert at tradeshow and industry events; Develop and dollarize the product’s value proposition with a focus on how to bring unique value and solve our customer’s needs by working closely with the Innovation team and the Product Delivery team to track performance and use real world data to defend value analysis.
- Develop and refine pricing strategies for innovative products and services based on a comprehensive Total Value of Operations analysis in light of market needs and competitive market intelligence to ensure Thales’s offering provides an attractive Return on Investment; Define a comprehensive go-to-market plan that highlights the competitiveness and total value of operations of the product at completion.
Minimum Qualifications
- Bachelor’s degree in Marketing, General Business, Entrepreneurship STEM or related field with 8+ years of relevant work experience or HS diploma with a minimum of 15 years of relevant work experience.
- Solid experience in Product Marketing and/or Product Management in any combination of the telecommunications, media digital services, and/or inflight entertainment and communications field.
- Strong analytical ability with proficiency in pricing, ROI and TCO, TVO analysis, market analysis and competitive intelligence.
- Proven experience in developing effective marketing material.
- Excellent interpersonal and communication skills.
If you’re excited about working with Thales, but not meeting the requirements for this position, we encourage you to join our Talent Community!
Special Position Requirements
- Schedule: Core Business Hours Monday-Friday, 9/80 work week eligible. May be required to work outside core business hours.
- Physical Environment: Office environment, Demo lab.
- Travel: 20 – 40% domestic and international travel required.
- Regulatory Compliance Requirements: None.
What We Offer
The anticipated TTC range for this role is $131,520.00 - $219,200.00 USD Annual. The Company reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s status protected by local, state, or federal law.
Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:
- Elective Health and Dental plans.
- Retirement Savings Plan with a company contribution and a match, and without vesting period.
- Company paid holidays, vacation days, and paid sick leave.
- Company provided Life Insurance.
Why Join Us?
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This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.Thales champions inclusion and we believe diversity strengthens the fabric of our culture. Thales is an Equal Opportunity Employer, including disability/veterans.
If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at talentacquisition@us.thalesgroup.com.
The reference Total Target Compensation(TTC) market range for this position, inclusive of annual base salary and the variable compensation target, is between
This reflects how companies in a similar industry and geographic region generally pay for similar jobs. This range helps the Company make pay decisions as one data point among many. Where a position falls within this range is also dependent on other factors including – but not limited to – the employee’s career path history, competencies, skills and performance, as well as the company’s annual salary budget, the customer’s program requirements, and the company’s internal equity. Thales may offer additional benefits and other compensation, depending on circumstances not related to an applicant’s status protected by local, state, or federal law.
(For Internal candidate, if you need more information, please reach out to your HR Shared Service, 1st Point)
Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:
•Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
•Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
•Company paid holidays and Paid Time Off
•Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program
