Freelance Producer, Heartbeat (Singles Nights)
Sofar Sounds
New York, NY, USA
Posted on Feb 4, 2025
About Us
Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces — from living rooms and rooftops, to boutiques and museums — into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world.
Our global team is distributed across the US and UK, and is backed by some of the best-known consumer industry investors (TCG, Battery Ventures, Union Square Ventures, Octopus and others).
The Role
We are looking for a Freelance Producer to pilot and grow Heartbeat (Singles Nights) into a thriving Sofar event vertical. As a Freelance Producer, you’ll organize and promote shows to build a strong and vibrant Sofar community in your city. You’ll be a true Sofar ambassador – partnering closely with the central Experiences and marketing teams to produce exceptional events, conceptualize and execute local marketing initiatives, and expand Sofar’s footprint.
Our Promoters have strong business sense, maintain a keen awareness of cultural trends, and have communities that they can easily tap in to organize amazing live events (including performers, locations, sponsors, etc.). They’re entrepreneurial, resourceful, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge. If this sounds like you, we can’t wait to meet you!
*Please note that this is a 4-month fixed-term contract. Our Promoters are freelancers who earn commission-based pay. It will allow for a flexible schedule, but your activities will likely take place over weekends and evenings.
What you'll do:
- Lead curation and booking for NYC Heartbeat shows with the highest-quality, diverse set of comics and venues
- Promote and sell tickets in your city with self-directed local marketing tactics.
- Create a vision and collaborate with the central Experiences team to build and execute your strategy to grow Sofar Heartbeat - number of monthly shows, neighborhoods, show theme ideas, etc.
- Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.
- Own the quality of shows in your local market, working closely with the central Concerts team and local staff to ensure magical experiences that are rooted in hospitality
- Build relationships with local businesses to drive sales of sponsorships and/or private events
Who you are:
- You have deep connections to the music and/or singles scene in NYC
- You have 1-3 years of experience in live event curation, production, promotions, social media marketing, guerilla marketing, sales, and/or partnerships.
- You have a strong pulse on NYC, the unique nature of each neighborhood, and where people like to spend their free time
- You know how to connect with diverse community-driven organizations, media partners, or local businesses that would add strategic value to your vertical's growth
- You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows
- You’re actively engaged in your local cultural scene and build community around it
- You have exceptional time management skills and are a clear written communicator
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Our global Sofar team is deeply passionate about music and the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to.
If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
If our mission and job opening resonate, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
