Locations
San Francisco, CA, USA
industry
Advertising · Data and Analytics · Design · Mobile, Platforms, and Apps · Sales and Marketing · Software
Size
201-1000 employees
Stage
Other
founded in
2013
Understanding and winning the hearts and minds of new customers across new and emerging digital marketplaces is the objective of every modern business. But capitalizing on the next hot trend, while avoiding flashy duds is a constant challenge. Sensor Tower is a market research company who invented Consumer Lifecycle Intelligence (CLI), a new breed of market intelligence that helps inform the strategies and tactics organizations employ to stay one step ahead of their competition. We operate ongoing, proprietary real-time statistical panels that are constantly learning what matters to people all over the world. Our platform is known for its responsibly-sourced data insights that come from real people. Sensor Tower insights complement enterprise data, which inherently sees the world from the company’s vantage point, looking out at the world. We call that “inside-out” data. By instrumenting the digital panes of glass through which consumers view and interact with the global digital economy, CLI delivers “outside-in” insights that answer questions enterprise data can’t. CLI understands the lifecycle of consumers spanning data-rich interaction types—including in app usage, purchases, advertising impressions, and more—across mobile apps, social media, streaming media, websites, digital payments, and more. Sensor Tower insights help shape the strategies of the top companies in the world.
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