Senior Product Marketing Manager, Accountants
Ramp
Marketing & Communications, Accounting & Finance, Product
New York, USA
Posted on Feb 3, 2025
About Ramp
Ramp is a financial operations platform designed to save businesses time and money. Combining corporate cards with expense management, bill payments, vendor management, accounting automation, and more, Ramp's all-in-one solution frees finance teams to do the best work of their lives. More than 25,000 companies, from family-owned farms to e-commerce giants to space startups, have saved $1B and 10M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over 35 billion dollars in purchases each year.
Ramp's investors include Sequoia, Founders Fund, Thrive Capital, Khosla Ventures, Greylock, Stripe, Goldman Sachs, Coatue, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.
Ramp has been named to Fast Company's Most Innovative Companies list and LinkedIn's Top U.S. Startups for over 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine's 100 Most Influential Companies.
About The Role
Ramp is looking for a Senior Product Marketing Manager to lead go-to-market efforts to help Accountants get the most value out of Ramp. You’ll be responsible for developing differentiated messaging, audience insights, segmentation, enablement, and campaigns to help Accountants choose Ramp and connect Ramp seamlessly with the tools they need. You’ll partner closely with Product, Engineering, Sales, Growth Marketing, and Partner Marketing.
The ideal candidate is customer-obsessed, market-intelligent and competitor-aware. They have a deep understanding of accountant’s pain points, and needs and can translate that into compelling messaging and campaigns. They are comfortable in technical conversations and are familiar with ERPs. This role is highly cross-functional and visible, making it ideal for someone who thrives in dynamic environments, is strategic yet hands-on, and is driven by achieving meaningful results. We're looking for a goal-oriented individual eager to make a substantial impact.
What You'll Do
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Ramp is a financial operations platform designed to save businesses time and money. Combining corporate cards with expense management, bill payments, vendor management, accounting automation, and more, Ramp's all-in-one solution frees finance teams to do the best work of their lives. More than 25,000 companies, from family-owned farms to e-commerce giants to space startups, have saved $1B and 10M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over 35 billion dollars in purchases each year.
Ramp's investors include Sequoia, Founders Fund, Thrive Capital, Khosla Ventures, Greylock, Stripe, Goldman Sachs, Coatue, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.
Ramp has been named to Fast Company's Most Innovative Companies list and LinkedIn's Top U.S. Startups for over 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine's 100 Most Influential Companies.
About The Role
Ramp is looking for a Senior Product Marketing Manager to lead go-to-market efforts to help Accountants get the most value out of Ramp. You’ll be responsible for developing differentiated messaging, audience insights, segmentation, enablement, and campaigns to help Accountants choose Ramp and connect Ramp seamlessly with the tools they need. You’ll partner closely with Product, Engineering, Sales, Growth Marketing, and Partner Marketing.
The ideal candidate is customer-obsessed, market-intelligent and competitor-aware. They have a deep understanding of accountant’s pain points, and needs and can translate that into compelling messaging and campaigns. They are comfortable in technical conversations and are familiar with ERPs. This role is highly cross-functional and visible, making it ideal for someone who thrives in dynamic environments, is strategic yet hands-on, and is driven by achieving meaningful results. We're looking for a goal-oriented individual eager to make a substantial impact.
What You'll Do
- Craft compelling product narratives, differentiated positioning, and resonant canonical messaging
- Weave together market dynamics, customer needs, and products to create compelling hooks
- Act as the voice of accountants; generate customer and market insights to inform Product’s roadmap for refining Ramp’s accounting automation strategy
- Build and maintain close, trusted relationships with cross-functional stakeholders, including those in Product, Sales, Account Management, Partner Marketing, Growth, and more
- Enable our go-to-market teams by identifying and delivering assets, programs, and campaigns to assist them in prospective customer conversations
- Design and execute campaigns across a variety of channels to show prospective customers the value of Ramp and drive customer adoption of high-value integrations. Measure and report on the business impact of these campaigns
- Minimum of 5 years of professional experience, including at least 1 year in product marketing
- Experience crafting compelling product positioning and messaging to Accountants and Controllers
- Familiarity and experience with ERPs and/or accounting platforms (i.e. Netsuite, Sage, Zero, etc) – this includes a basic technical familiarity, understanding of their business, and deep understanding of their value props
- Experience working with data teams to measure and track performance of campaigns and GTM activities
- Excellent written and verbal communication skills; ability to take complex, technical concepts and distill them into digestible, relatable, and easy-to understand writing
- Ability to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas
- Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively
- Prior experience in fintech and/or high-growth startups
- Experience in solutions engineering, partner marketing, or sales
- For candidates located in NYC or SF, the pay range for this role is $141,000 - $194,000. For candidates located in all other locations, the pay range for this role is $127,000 - $175,000.
- 100% medical, dental & vision insurance coverage for you
- Partially covered for your dependents
- One Medical annual membership
- 401k (including employer match on contributions made while employed by Ramp)
- Flexible PTO
- Fertility HRA (up to $5,000 per year)
- WFH stipend to support your home office needs
- Wellness stipend
- Parental Leave
- Relocation support to NYC or SF
- Pet insurance
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
