Product Communications Manager
Plaid
Marketing & Communications, Product
United States
Posted on Oct 16, 2024
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
The Communications team at Plaid is looking for a hands-on public relations professional to support our product communications initiatives. This is a key role that will shape the messaging, plans and stories to grow awareness of Plaid’s role in enabling digital finance, including our newest innovations in the credit, lending, banking and wealth spaces.
The ideal candidate is passionate about the ability for technology to build a more equitable financial system, and the potential for Plaid to drive the next phase of digital financial services globally. You have a proven track record of managing successful relationships with the press, partners, customers, and industry influencers. You excel at driving programs across cross-functional teams and are a strong communicator, storyteller and presenter who can interact with senior management, both internally and externally. This person reports directly to our Product Communications Lead.
Responsibilities
- Developing and executing communications program strategies, including messaging and positioning for key external audiences
- Leading communications efforts for related product launches
- Managing media, influencer and analyst relations
- Developing thought leadership messaging and storytelling opportunities across owned and earned channels
- Owning earned speaking opportunities and awards for related spokespeople and executives
- Working with marketing and sales teams to secure customer stories for public announcements, media storytelling, speaking, etc.
- Collaborating with product marketing, growth marketing and product team leads to align communications strategy with broader team and company goals
- Collaborating with Communications team colleagues to align product developments and narratives to broader company storytelling and media opportunities
- Collaborate with the Europe team on opportunities for media, customer storytelling and earned speaking.
Qualifications
- 7+ years experience in technology communications; financial services industry experience a plus
- Strong understanding of lending and banking and wealth segments is a plus.
- Collaborative team player who works well with others and shares credit easily
- Stellar written and verbal communication skills
- Strong project management skills and ability to move projects forward regardless of obstacles
- Proven ability to manage media relationships and drive impactful articles beyond product news
- Critical thinker who understands how to translate messaging across different audiences
- Passion for being a part of high-performing teams with a strong bias for action
- Experience working with industry analysts a plus
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.
