Product Marketing Manager - Identity Verification
Plaid
Marketing & Communications, Product
United States
Posted on Tuesday, July 30, 2024
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
The team is responsible for all revenue and adoption goals tied to our product line - specifically Layer. This includes early target market sizing, defining MVP/Beta criteria for success, and driving to full commercialization and scale of existing and new products.
In this role, you will be responsible for driving adoption and revenue of Plaid’s Identity solutions by developing & executing strategies to further develop existing target markets, scale into new markets, and unlock new use cases. In addition, you will serve as a key ‘voice of the customer’, working closely with our Product team to develop and refine our product suite and overall roadmap.
Responsibilities
- Accelerate revenue growth by leading efforts to develop existing target markets, scale into new markets, and unlock new use cases
- Partner closely with Product on our roadmap to ensure we’re building the right solutions for our current and future target markets
- Partner closely with Sales and Marketing to ensure we are meeting our collective goals across adoption and revenue
- Drive step-function improvements across go-to-market functions (e.g. marketing, sales, account management)
- Represent and communicate the ‘voice of the customer’ across our Identity Verification business unit
- Influence cross-functionally across Product, Design, Sales, and Growth to drive alignment on GTM strategy, narrative, and priorities
Qualifications
- 8+ years of experience with 5+ years in product marketing, sales, account management, growth or other strategic GTM role at a B2B software company
- Excitement about fintech, the future of our financial system, and eliminating fraud in the ecosystem
- Strong presence and verbal communicator – comfortable engaging with leaders at the largest fintechs and financial institutions in the U.S.
- Outstanding written communication skills – comfortable developing marketing and sales collateral, as well articulating our strategy with internal stakeholders (e.g. business case, narrative)
- Desire to build a GM skill-set and engage deeply with cross-functional partners across Product, Design, Sales, and Growth
- Thoughtful strategic thinker with a bias for action; comfortable operating in a fast-moving environment with a high degree of ambiguity
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.
