Manager, Product Marketing - Member Experience
Netflix
Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Role
We have ambitious plans, an enormous scale of opportunity, and the passion to be the best in customer experience - which now includes Games. Netflix is rapidly scaling our Games initiative, bringing a growing library of games on mobile devices, TVs, and the Web to our audience of 283 million paid members in 190 countries. To succeed, we are continually improving the experiences that our members have when playing games on Netflix.
We are seeking a selfless, curious, and passionate Product Marketing Manager to join the Netflix Member Experience PMM team. You will have the opportunity to learn and grow quickly in this space, work closely with a highly cross-functional, global team, and contribute to one of the most impactful transitions we’ll have made in a decade. The ideal candidate will quickly become a thought-partner to cross-functional teams and drive a unifying thread between business goals, product goals, and our positioning with consumers in the market. We expect this person to play a key role in bringing multiple high-priority initiatives to market specifically in the Games space in the coming months, as well as act as one of the key connectors between product and marketing for Netflix.
Key Responsibilities:
Develop the positioning statement for key member experience product launches. What is the value we are offering to the customer? How do we stack up to competitor capabilities? How does this launch tie back to our brand differentiators?
Build marketing strategy for launches. Pull together business goals, technical considerations, and expertise of the marketing teams to align on audiences to target, channels to employ, countries to activate, etc.
Work across teams to align on product or feature naming and brand architecture.
Assess upcoming product and feature launches to identify bigger stories or position multiple launches in a clear way for consumers and tie those launches back to the broader Netflix overall and Games value proposition.
Work with product and comms partners to clearly define marketing needs and coordinate various parts of the marketing organization to execute against those needs (e.g. brand design, organic social, paid social, partner marketing, etc).
Partner with content design to ensure coherent and consistent language and narrative between in-service and off-service messaging.
Requirements
7+ years of experience in Marketing or related fields with an emphasis on core product marketing
Preferred product marketing experience in a gaming or entertainment company with a focus on the member experience
Experience partnering with product development teams to make insight-informed decisions that impact developers
Proven ability to galvanize and influence teams and partners across departments at all levels with ability to work across both highly technical and highly creative teams.
Strong project management skills
Experience in developing consumer messaging, positioning, and targeting, and in handling multi-country product launches
High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment
Respect, understanding and enthusiasm for Netflix culture
At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location.
The overall market range for roles in this area of Netflix is typically $170,000 - $360,000
This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment. Learn more here.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
