Product Marketing Manager
Justworks
Who We Are
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
If this sounds like you, you’ll fit right in.
Who You Are
The Justworks Product Marketing team bridges the gap between the market, our customers, and our product offerings, ensuring clarity, alignment, and impact across the organization. Our mission is to define, articulate, and differentiate Justworks’ value proposition to the right audiences, positioning our products for growth, adoption, and long-term success.
As a Product Marketing Manager on the Audience Team, you will shape how Justworks defines and reaches its customers, ensuring our value proposition resonates and drives business growth. You’ll be responsible for developing and refining Ideal Customer Profiles (ICPs), messaging, and positioning to fuel acquisition, retention, and expansion. By leveraging deep customer and market insights, you will craft compelling narratives and develop sales enablement resources that enhance Sales, Growth, and Partner team effectiveness.
This position requires a strategic thinker and storyteller who excels at synthesizing market and customer insights into impactful positioning and go-to-market strategies. If you are passionate about customer segmentation, data-driven messaging, and cross-functional collaboration, this is an opportunity to make a significant impact.
Your Success Profile
What You Will Work On
- Define and optimize ICPs, audience segmentation, and buyer personas to sharpen Justworks’ go-to-market strategies and improve conversion rates.
- Develop research-backed messaging and positioning frameworks that differentiate Justworks and drive customer engagement across key channels.
- Conduct market research, customer insights, and competitive analysis to continuously refine our value propositions and improve market positioning.
- Craft compelling value propositions that clearly communicate how Justworks solves customer challenges.
- Develop and maintain sales enablement materials, including messaging guides, playbooks, and competitive positioning frameworks, to equip GTM teams.
- Ensure messaging consistency across Sales, Marketing, and Partner channels to maximize clarity and impact.
- Support integrated campaigns and product launches by providing audience insights and strategic messaging guidance.
- Measure and track audience engagement, win rates, and conversion metrics, using data to refine messaging and positioning.
- Test, iterate, and optimize messaging, positioning, and ICP definitions based on market feedback, competitive insights, and campaign performance.
How You Will Do Your Work
As a Product Marketing Manager, how results are achieved is paramount for your success and ultimately results in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies:
- Customer focus - builds strong customer relationships and delivers customer-centric solutions.
- Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
- Nimble learning - actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
- Results-driven - consistently achieves results, even under difficult circumstances.
- Strategic mindset - anticipates future trends and implications accurately; articulates credible pictures and visions of possibilities that will create sustainable value.
In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day, you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Qualifications
- Minimum 4-5 years of experience in B2B Product Marketing, preferably in SaaS, HR tech, or fintech.
- Experience developing messaging, positioning, and sales enablement materials that drive impact.
- Strong ability to synthesize market, competitive, and customer insights into clear takeaways and recommendations.
- Expertise in audience segmentation, ICP development, and buyer persona creation to drive customer acquisition and retention.
- Strong storytelling skills with the ability to craft compelling narratives across different marketing and sales channels.
- Proven track record of partnering with Sales, Product, and Marketing teams to improve go-to-market effectiveness.
- Comfortable with data analysis to inform messaging, positioning, and audience strategies (SQL/Tableau is a plus).
- Ability to manage multiple projects and priorities in a fast-paced, startup-like environment.
The base wage range for this position based in our New York City Office is targeted at $127,000 to $142,500 per year.
#LI-Hybrid #LI-KK1
Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.
