Marketing Manager, Government Solutions
ICEYE
Role highlights:
- Marketing Manager, Government Solutions
- US, East Coast
- Perm
- Remote
Who are we?
ICEYE is the global leader in synthetic aperture radar (SAR) satellite operations for Earth Observation, persistent monitoring, and natural catastrophe solutions; owning and operating the world's largest SAR constellation. ICEYE is headquartered in Finland and operates from five international locations with more than 600 employees from nearly 60 countries, inspired by the shared vision of improving life on Earth by becoming the global source of truth in Earth Observation.
Our satellites acquire images of Earth at any time – even when it’s cloudy or dark – providing commercial and government partners with unmatched persistent monitoring capabilities. Information derived from our SAR images helps customers make data-driven decisions to address time-critical challenges in various sectors, such as maritime, disaster management, insurance, and finance.
Our team is a tight-knit group of experts across many disciplines (e.g., engineering, software development, radar technology, etc.). We’re innovative, driven people who strive for excellence in everything we do. Teamwork, curiosity, and having fun are core values at ICEYE, and contribute to Making the Impossible possible!!
Why should you work for us?
ICEYE is at the cutting edge of new technology, and we are continuing to build and operate our commercial constellation of SAR satellites. Working with ICEYE, you will be part of making the impossible possible while shaping the Earth Observation industry. You will work with varied, diverse, engaged colleagues to further the ICEYE mission. At ICEYE, we realise that without great people, we can not succeed; therefore, you will be an integral, valued and appreciated colleague with the ability to shape the vision and direction of the business directly.
We actively support Continuous Professional Development and will provide access to a range of avenues to help you succeed, including courses, training, and conference attendance. ICEYE is a place where your development, growth, and success are a priority.
Do you have experience in creating engaging marketing communications content related to Emergency Management, Disaster Response, or other related areas within the Government domain? Do you have a flair for moulding complex, technical topics into relatable narratives, capitalising on customer insights, and illustrating the real-world impact of a company's solutions? Are you experienced in planning and managing holistic marketing campaigns across various channels?
We are hiring an experienced Marketing Manager to strengthen our global marketing team, specifically supporting our Government Solutions business. As a pivotal figure in this role, you'll be tasked with leading and implementing a marketing strategy for this business area, creating engaging content, orchestrating targeted campaigns, and analysing metrics to fine-tune our outreach strategies and messaging. We are looking for a talented marketeer who can translate technical details and insights into compelling value propositions, narratives, and content pieces delivered through our marketing campaigns to drive awareness and demand generation for our government solutions. You’ll be a strategic partner to our Government Solutions sales team, and you’ll work with the Marketing & Communications team on end-to-end campaign execution in this strategic growth area of ICEYE.
Responsibilities:
- Leading the planning, development and implementation of the marketing strategy for ICEYE Government Solutions in alignment with commercial objectives, working closely with Regional sales leaders and the central marketing team
- Working with Partner organisations to create and deliver growth-oriented partner marketing strategies
- Copywriting and management of the creation and production of online and offline marketing content against the set deadlines
- Creating and editing content pieces as part of integrated and powerful growth marketing campaigns driving demand and engagement via social media, web and email: whitepapers/ebooks, blog posts, web landing pages, articles, case studies, press releases, messaging documents etc.
- Collecting data and insights from cross-functional teams, market research, customers and business partners and connecting the dots into an appealing storyline that engages with our target audiences and helps them with decision-making throughout the customer lifecycle
- Delivering impactful messaging and content with clear CTAs
- Creating pitch decks, collateral and other sales enablement materials, and where appropriate, partnering with graphic designers to turn written content into visual communication and marketing collateral in tight alignment with the government sales team and product & analytics team counterparts
- Liaising with the rest of the content creation and marketing professionals at ICEYE to ensure alignment between business lines and the highest possible impact across all channels
