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An overview of this role

We are seeking an experienced Brand Campaign Manager to lead GitLab’s always-on brand marketing program. In this role, you will be instrumental in shaping GitLab’s brand presence and driving meaningful engagement with our target audience. Working in partnership with teams across the organization, you’ll help build awareness and consideration by creating and activating compelling, memorable content and campaigns.

What You’ll Do

• Oversee always-on brand marketing program focused on building awareness and consideration among key target audiences
• Create and implement comprehensive media strategies to reach and engage new audiences
• Build and activate multi-channel media plans that support the buyer’s journey from awareness to consideration in partnership with the Digital Marketing team
• Develop strategy for amplifying events and launches across digital and out-of-home media
• Foster and maintain strategic relationships with media partners and vendors, including contract negotiation and opportunity assessment
• Deploy and manage marketing campaigns across digital channels, including programmatic, native, paid social, CTV, and out-of-home media
• Drive continuous improvement through regular A/B testing across channels, performance analysis and optimization, and ongoing campaign measurement and reporting
• Work closely with the Demand Generation team to create a seamless handoff from brand-to-demand via sequential messaging and retargeting
• Contribute to GitLab’s transparent culture by maintaining comprehensive documentation in the company handbook

What You’ll Bring

• 7+ years of experience in digital marketing with demonstrated success in B2B brand marketing
• Hands-on experience with media buying and trafficking across channels including direct media purchases, programmatic and social platform management, campaign setup and optimization, budget allocation and pacing, and performance monitoring
• Extensive experience with A/B testing, experiment design, and campaign analysis
• Proficiency working directly in digital marketing platforms and analytics tools (GA, Tableau)
• Experience working in a metrics driven culture to evaluate success
• Proven success working cross-functionally and connecting brand marketing initiatives to demand generation
• Excellent relationship-building skills with internal stakeholders and external vendors
• Passionate about learning the latest industry trends, emerging advertising technologies and best practices in media buying
• Deep empathy for our audience of software development leaders
• Strong project management, organizational, and communication skills
• Impeccable eye for detail

How GitLab will support you

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and development budget
• Parental leave
• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.