Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

Job Description

Your Career

We are seeking an experienced Senior Global Events Manager who is passionate about reshaping events in today’s dynamic landscape, with a strong focus on innovation and delivering exceptional attendee experiences. In this role, you will oversee Palo Alto Networks' participation in our most high-profile industry 3rd party and proprietary events. These events may also include hospitality and sporting activities, executive-focused programs, 3rd party trade shows, and other corporate events as needed.

The ideal candidate will have a deep understanding of how business units collaborate and integrate with Global Events, ensuring seamless alignment. As a strategic, impact-driven leader, you will work cross-functionally with key teams—including product marketing, PR, sales, demand generation, executive leadership, corporate communications, and Go-To-Market business units—to amplify company initiatives, brand campaigns, and event pipeline objectives. This role is pivotal in driving alignment across departments and ensuring that all events contribute to broader company goals.

Your Impact

Lead and oversee the execution of multiple flagship events within the Global Events portfolio driving Palo Alto Networks' influence in the Cybersecurity space.
Plan and execute ancillary and adjacent activities around events, ensuring Palo Alto Networks is recognized as a leader in Cybersecurity.
Drive the awareness and amplification efforts surrounding events by collaborating with the social media team and demand generation, ensuring our target audiences are informed on how to engage with PANW experts.
Research and define personas for each event to maximize relevance and impact.
Deliver exceptional attendee experiences that drive engagement, participation, and strong post-event follow-up.
Ensure consistent messaging across all event touchpoints, working closely with broader marketing teams.
Manage event budgets effectively, ensuring spend is tracked and aligned with targets.
Develop strong cross-functional relationships with Product, Customer Success, and Sales teams to ensure alignment on event strategies and objectives.
Embrace a problem-solving mindset, always seeking innovative solutions to challenges that arise.
Effectively manage multiple tasks simultaneously, balancing competing priorities while maintaining attention to detail and high-quality outcomes.
Demonstrate a solution-oriented attitude, tackling challenges with enthusiasm,
Audience Acquisition Strategy:
- Identify target audiences and develop segmentation strategies based on attendee personas.
- Create and implement audience acquisition campaigns to promote and drive event attendance.
- Collaborate with the cross-functional teams to map out tasks and set expectations for audience engagement.
Sales Enablement:
- Collaborate with Sales Enablement leads to equip internal teams with effective tools and information to promote event attendance.
- Develop enablement assets sales teams to facilitate lead follow-up post-event.
Performance Measurement:
- Analyze event performance metrics, including MQLs (Marketing Qualified Leads), pipeline contributions, attendance rates, and engagement.
- Collaborate with the analytics team to assess the effectiveness of event campaigns and identify areas for improvement.
- Prepare and present reports on campaign outcomes to inform future event strategies and adjustments.

Qualifications

Your Experience

Entrepreneurial self-starter with 8+ years of experience delivering successful event experiences, with a strong background in virtual in person hybrid events.
Exceptional written, verbal, and visual presentation skills to communicate effectively with both internal teams and external stakeholders.
Creative, collaborative, and resourceful with a proven ability to develop innovative event solutions.
Strong ability to multi-task and prioritize in a fast-paced, dynamic work environment while ensuring attention to detail and meeting deadlines.
Data-driven mindset, focused on setting and measuring KPIs and pipeline metrics to drive event success and ROI.
Expertise in using online event platforms and tools (web, registration, mobile) for digital, live-streamed, and in-person events.
Experience in managing both digital and in-person event environments, including leading internal and external production teams.
Proven background in working within an integrated marketing or demand generation organization to align event strategies with broader business goals.
Positive, motivated, and a self-starter with a proactive approach to challenges and change.
Comfortable navigating ambiguity and taking the initiative to define clear paths forward.
Strong budget and financial management skills to ensure efficient resource allocation and cost control.
Ability to influence leadership with a clear understanding of their programs, delivering insights and recommendations with confidence.
Excellent presentation skills, with the confidence to speak in front of large groups and effectively lead multiple meetings.
Thrive in a fast-paced environment, staying adaptable and quick to pivot in response to shifting priorities and evolving business needs.
Ability to travel 30-40% throughout the year

Additional Information

The Team

Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $129,000 - $209,000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Our Commitment

We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

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