Product Marketing Manager
Enable
Marketing & Communications, Product
United States · Remote
Posted on Dec 11, 2024
At Enable, we are transforming the supply chain with our cutting-edge rebate management software. We see rebates as a strategic advantage, strengthening partnerships, driving smarter decisions, and unlocking significant value across the entire supply chain – from manufacturers to consumers.
After securing $276M in Series A-D funding, we are positioned for continued, significant growth. Since the launch of our flagship product in 2016, we have been rapidly scaling our client base, product offerings, and built a team of top-tier talent committed to reshaping the industry.
Want a glimpse into life at Enable? Visit our Life at Enable page to learn how you can be part of our journey.
As a Product Marketing Manager, you will be responsible for being the bridge between Enable’s rebate management platform and the needs of our ICPs. This will involve investigating, creating, communicating, and delivering value to our target markets within the Supplier Rebate product line. It will also involve clear communication and coordination internally between marketing, sales, CS, and product, among other departments.
This role will act as the voice of the market by regularly meeting with prospects and customers, discovering their needs and how Enable’s Supplier Rebate Manage solutions map, logging needs for future product possibilities, addressing internal and external questions around our product, regularly conducting market research to determine target customers, how to best reach them, and more. The role will collaborate across functions to deliver and execute on an effective product marketing strategy to meet the business objectives in the most efficient manner.
Key Responsibilities
- Conduct in-depth research on supplier rebate trends, market opportunities, and customer pain points to shape product strategy, messaging, and go-to-market activities.
- Monitor competitive offerings to position Enable’s Supplier Rebate Management solutions and associated integrations effectively.
- Develop a clear, impactful value proposition tailored to supplier rebates, highlighting benefits for trading programs and profitability.
- Create messaging that resonates with diverse personas, including procurement, finance, and supply chain teams.
- Plan and execute go-to-market strategies for supplier rebate features, integrations, and enhancements, ensuring alignment with sales, customer success, and product teams.
- Identify key channels and tactics to maximize adoption and customer engagement.
- Partner with key marketing stakeholders to create impactful materials, including case studies, product briefs, presentations, and website copy, to articulate Enable’s unique value in supplier rebates.
- Collaborate with the content team to publish thought leadership pieces that establish Enable as an industry leader with Distruibutors, Retailers, and Buying Groups.
- Partner with sales teams to develop training materials, battle cards, and competitive intelligence to drive customer conversations.
- Deliver ongoing support to ensure consistent, effective messaging in the field.
- Engage with customers to gather insights, understand challenges, and validate messaging.
- Work closely with the product team to ensure feedback is incorporated into the roadmap.
- Track and analyze campaign performance metrics, providing actionable insights to optimize strategies and achieve growth targets.
Required Skills and Qualifications
- 4+ years proven experience in B2B SaaS product marketing, preferably in fin tech, partnership tech, and/or supply chain tech.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional communication and storytelling skills, able to articulate complex ideas to diverse audiences.
- Experience creating and executing go-to-market strategies for enterprise-level solutions.
- Ability to proactively and regularly collaborate with cross-functional teams, including product management, sales, and customer success.
- Ability to work autonomously, solution-oriented with strong attention to detail.
- Strong oral and written communicator with ability to influence stakeholders and decision makers
- Ability to lead with curiosity, empathy, and customer-centricy to be a voice of the market and trusted advisor on product decisions
- Experience with analyst relations and competitive intelligence programs.
- Proficiency in marketing tools, project management tools, product tools, CRM platforms, and analytics software.
What you'll gain
- Be part of a fast-growing company revolutionizing the rebate management landscape.
- Work on innovative solutions that empower businesses to optimize supplier relationships.
- Collaborate with a passionate, high-performing team in a supportive and dynamic environment.
Total Rewards:
At Enable, we’re committed to helping all Enablees grow. During the interview process, we assess your level based on experience, expertise, and role scope, aligning it with our compensation bands. Starting pay is determined by factors like location, skills, experience, market conditions, and internal parity.
Salary/OTE is just one component of Enable’s Total Rewards package. Enable is committed to investing in the holistic health and wellbeing of all Enablees and their families. Our benefits and perks include, but are not limited to:
Unlimited Paid Time Off: Flexible PTO policy based on trust, balancing personal time and business needs
Wellness Benefit: Quarterly incentive dedicated to improving your health and well-being
Comprehensive Insurance: Health and life coverage for you and your family
Lucrative Bonus Plan: Enjoy a rewarding bonus structure subject to company or individual performance
Equity Program: Benefit from our equity program with additional options tied to tenure and performance
Career Growth: Explore new opportunities with our internal mobility program
Additional Perks:
Training: Access a range of workshops and courses designed to boost your professional growth and take your career to new heights
According to LinkedIn's Gender Insights Report, women apply for 20% fewer jobs than men, despite similar job search behaviors. At Enable, we’re committed to closing this gap by encouraging women and underrepresented groups to apply, even if they don’t meet all qualifications.
Enable is an equal opportunity employer, fostering an inclusive, accessible workplace that values diversity. We provide fair, discrimination-free employment, ensuring a harassment-free environment with equitable treatment.
We welcome applications from all backgrounds. If you need reasonable adjustments during recruitment or in the role, please let us know. Enable International participates in the E-Verify program in certain locations, as required by law. Learn more about E-Verify and your Right to Work.
