Growth Marketing Manager
DailyPay
About Us:
DailyPay, Inc. is transforming the way people get paid. As the industry’s leading on-demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job, while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.
The Role:
The Growth Marketing Manager is a critical leadership position to help DailyPay achieve our revenue growth goals and objectives. In this role, you will lead the marketing strategy, planning and execution for DailyPay client and consumer engagement programs covering the customer lifecycle from coaching client facing teams on marketing channels and performance as well as onboarding and enrollment through usage. The role requires a solid understanding of business to consumer and user adoption programs, data analytics, campaign performance measurement, growth tactics, and lifecycle marketing. You will be responsible for ensuring that key metrics and goals for client performance and user enrollment and usage are achieved.
If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.
How You Will Make an Impact:
- Design and develop the marketing strategy and plans for the company’s consumer engagement and adoption programs
- Drive continuous awareness, and affinity, through effective and innovative marketing programs in partnership with our clients via direct (email, SMS, and in product) and indirect (display and social) channels
- Architect winning go-to-market and growth plans: Develop comprehensive and tailored go-to-market strategies for our clients, considering their unique needs and objectives
- Coordinate with internal marketing and external employee comms teams to craft a comprehensive communications plan that amplifies client performance
- Execute flawless client marketing plans: partner with CSM’s and launch strategists for client launch and growth activities
- Continuous improvement: Collaborate with the B2C email team, launch strategy, and Client Success Managers to evaluate performance and identify opportunities for improvement
- Leverage client insights to enhance our marketing toolkit and inform future go-to-market strategies
What You Bring to The Team:
- Bachelor degree in a related field or equivalent experience
- 6+ years’ experience in demand generation or growth marketing with a focus in software/technology and/or FinTech working directly with clients
- Digital marketing experience and expertise managing owned & paid channels
- Strong strategic problem solver with the ability to bring thought leadership and guidance for the cross functional teams the role partners with
- Experience both collaborating with, and leading cross-functional teams in a matrixed organization
- Proven success in the development of impactful marketing communication across the consumer journey
- Experience translating insights and data into consumer value and marketing strategy
- Analytical prowess - ability to analyze complex concepts and convey them in a simple and compelling manner, both to clients and internal stakeholders
Nice to Haves:
- B2B2C Experience
- Worked in Client Success, Sales, Marketing or a related field
- Prior work with HR buyers
- Experience marketing HR benefits
- Experience using a Marketing Automation Platform (Bonus: Iterable)
- Experience with SMS (bonus: Twilio)
- Experience with push/in-app notifications (bonus: Pendo)
What We Offer:
- Exceptional health, vision, and dental care
- Opportunity for equity ownership
- Life and AD&D, short- and long-term disability
- Employee Assistance Program
- Employee Resource Groups
- Fun company outings and events
- Unlimited PTO
- 401K with company match
Pay Transparency. DailyPay takes a market-based approach to compensation, which may vary depending on your location. United States locations are categorized into three tiers based on a cost of labor index for that geographic area. The salary ranges are listed by geographic tier. Additionally, this role may be eligible for variable incentive compensation and stock options. Where a candidate fits within the compensation range for a role is based on their demonstrated experience, qualifications, skills, and internal equity.
DailyPay is committed to fostering an inclusive, equitable culture of belonging, grounded in empathy and respect, which values openness to opinions, awareness of lived experiences, fair treatment and access for all. We strive to build and develop diverse teams to create an organization where innovation thrives, where the full potential of each person is engaged, and their views, beliefs and values are integrated into our ways of working.
We encourage people of all backgrounds to join us on our mission. If you require reasonable accommodation for any aspect of the recruitment process, please send a request to peopleops@dailypay.com. All requests for accommodation will be addressed as confidentially as practicable.
DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.
