Growth Marketing Manager
Daily Harvest
Location: NYC
About Daily Harvest
At Daily Harvest we take care of food, so food can take care of you. We're committed to helping you nourish your body while taking care of the planet. How? By making it easy to eat more real, unrefined and sustainably sourced fruits and vegetables every day. Our team is collaborative, driven, and future-thinking. We're constantly learning, experimenting, and iterating, and celebrate failure just as much as success. We take risks, try new things, and we get things done. We love adaptogens and cruciferous vegetables but never say no to cake. Everything we do, we do in the service of our community.
Position Overview
Daily Harvest is looking for a passionate, analytical Growth Marketing Manager to join our Performance Marketing team.
You will be responsible for developing and implementing e-commerce performance marketing strategies across our direct-to-consumer platform (subscription & single box purchase) and third-party platforms (Amazon, Target+, Costco.com, etc.). You’ll be the day-to-day manager of key agency partners to build and deliver against our business goal of profitable volume growth.
This position will report into the Senior Director of Performance Marketing.
What you’ll do:
- Own new customer acquisition as the centralized ecommerce leader tasked with developing and optimizing a high performing growth engine by identifying and scaling profitable acquisition strategies
- Manage growth across our DTC platform (subscription & single box purchase), as well as third-party platforms (Amazon, Target+, Costco.com, etc.)
- Develop the strategic plan, use analytics to inform decisions, and drive execution to optimize a significant marketing budget against company goals
- Manage multiple agencies, holding them to high standards and collaboratively partnering with them to strategize and execute against company KPIs
- Have accountability of a substantial marketing budget and oversee all paid media spend (paid social, paid search, affiliate/partnerships, influencer, TV/CTV, audio, programmatic, direct mail, etc.)
- Own the full funnel marketing strategy – from creative and audience targeting, to media placement, to landing page optimization
- Collaborate with teams spanning Performance Marketing, Creative, Brand Management, Strategy & Insights, Product, and Retail functions
- Partner with internal stakeholders along with external partners to innovate, develop and implement a robust creative strategy, including ongoing testing
- Deep dive into key strategic marketing questions that generate actionable insight into how we can improve channel performance and - above all - achieve profitable volume growth
Who you are:
- 5+ years of growth marketing experience with a focus on hybrid DTC/Amazon/3PL businesses
- Obsessed with growth marketing strategy but not above getting into the weeds
- A proven track record in scaling brands; robust playbook of available optimization and growth levers
- Substantial experience working with performance marketing metrics (CAC, LTV, ROI, CPM, CPC, etc.) and hands-on channel management experience across a broad spectrum of media channels (paid social, paid search, partnerships/affiliate, offline)
- 2+ years of direct growth marketing agency management experience
- Experience collaborating with external vendors and internal stakeholders outside of the performance marketing team (e.g. creative, brand, strategy & insights, product, retail, etc.)
- Project management experience and ability to see complex projects from beginning to end
- The ability to use reporting and analytics to drive strategy and execute key initiatives that level up to company goals
- Ability to effectively switch between strategic and tactical environments within a fast-paced organization
- A solutions-oriented self starter who thinks analytically, ruthlessly prioritizes, meets deadlines and exceeds expectations
- Exceptional visual and verbal presentation skills
- Curious, decisive and able to move with speed to implement ideas; a bias-for-action!
The anticipated annual base salary range for this role is $100,000-$130,000. Actual compensation will be commensurate with experience, qualifications, knowledge, and skills.
Benefits:
- Flexible PTO Plan + working hours
- Equity participation + 401K
- Competitive medical, dental, + vision insurance
- Virtual and IRL team building events and activities (social hours, L&D opportunities, celebrations, and more)
- Ancillary benefits: Commuter, Citi Bike discounts, + Health & Wellness Perks
- Discounted subscription to Daily Harvest (30% off) + free shipping
- Unlimited Daily Harvest in the office to keep you hustling, not hangry (...always stocked)
At Daily Harvest, our mission is to take care of food, so that food can take care of you. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, color, religion, military or veteran status, sex, gender, gender identity or expression, sexual orientation, national origin, age, disability or genetic information. These are our guiding principles and apply across all aspects of employment
