Senior Manager, Integrated Marketing Campaigns
Coalition
About us
Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines broad insurance coverage with a digital risk assessment and continuous security monitoring to help organizations protect themselves in today’s hyper-connected world.
Opportunities to make an impact with bold thinking are real - and happening daily.
About the role
Sr. Integrated Campaigns Manager to own the planning, design and orchestration of our appointed broker base to drive deeper engagement with our marketing programs and brand. The role will operate across PMM, Marketing Ops, Brand and Sales Enablement serving as the driving force behind audience segmentation & targeting, channel mix optimization, customer journey mapping and measurement and impact KPIs
Responsibilities
- Own the campaign calendar to drive coherent broker journeys and minimize audience burnout
- Orchestrate campaigns across channels (email, social, web etc) to maximize broker engagement. Act as the driver and owner for successful delivery of end-to-end campaigns and related assets needed.
- Design and build requirements for segmentation and audience targeting
- Drive campaign planning and formation of pro-formas to establish benchmarks, KPIs
- Design and report on KPIs, as well as advise our analytics and data teams on requirements for improving our reporting and measurement capabilities
- Work closely with PMMs and Content teams to ensure the coordinated delivery of all elements related to campaign requirements
- Collaborate with Sales and other cross-functional teams as needed to ensure alignment of marketing strategies with sales objectives and increase utilization of marketing content
Skills and Qualifications
- 5+ years of experience in an integrated marketing or demand generation manager role.
- Experience driving vertical marketing or channel based programs via field sales. Insurance and/or fintech and healthtech verticals are a plus but not required.
- Experience driving multi channel, high performing, integrated campaigns to meet marketing goals and objectives.
- Proficiency in performance analysis, campaign assessment, and audience segmentation
- Exceptional communication, problem-solving, teamwork, and the ability to handle high levels of ambiguity.
- High attention to detail, and the ability to lead and manage complex projects effectively
- Solid understanding of online and offline channels (such as email, social, paid ads, DM etc), attribution, best practices and tracking
- Skillfully manage senior leadership/exec/C-level to communicate on campaigns
- Ability to set clear goals, identify possible blockers, make the right tradeoffs and mediate between teams to find best possible outcomes for the organization
- Budget Management: Proficiency in planning and managing campaign budgets to maximize ROI
- Project Planning: Strong organizational skills to plan and coordinate multiple campaigns simultaneously.
- Past experience leveraging channels or intermediaries in the sales process is highly desirable
Bonus Points
- Marketing Automation Tools: Proficiency in using marketing automation platforms like HubSpot, Marketo, or Pardot.
- Experience with BI tools such as Looker or Tableau
Compensation
Our compensation reflects the cost of labor across several US geographic markets. The US base salary for this position ranges from $128,000/year in our lowest geographic market up to $170,000/year in our highest geographic market. Consistent with applicable laws, an employee's pay within this range is based on a number of factors, which include but are not limited to relevant education, skills, job-related knowledge, qualifications, work experience, credentials, and/or geographic location. Your recruiter can share more on target salary for your location during the interview process. Coalition, Inc. reserves the right to modify this range as needed.
Perks
- 100% medical, dental and vision coverage
- Flexible PTO policy
- Annual home office stipend and WeWork access
- Mental & physical health wellness programs (One Medical, Headspace, Gympass, and more)!
- Competitive compensation and opportunity for advancement
Why Coalition?
We’re a remote-first, mission-driven team committed to building a more inclusive culture with people of all different backgrounds. We trust our team members to take responsibility, share ownership, and put in the work to help us in our pursuit to solve digital risk.
Coalition’s exceptional growth stems from its ability to address real-world problems for organizations of all sizes and remain true to our founding values of character, humility, responsibility, purpose, authenticity, and inclusion.
We’re always looking for collaborative, inquisitive individuals to join #OurCoalition.
Privacy Notice
Coalition is committed to protecting your privacy. We want you to understand what personal information we collect and how we use it. We also want you to understand your options regarding our collection, use, and disclosure of such information and your ability to access and correct such information. As the leading provider of active insurance, Coalition is required to adhere to certain local regulations, including U.S. federal and state laws that protect your information and our use and disclosure of it.
Information submitted, collected, and processed as part of your application is subject to Coalition's Privacy Policy.
Anti-Discrimination Notice
Coalition is proud to be an Equal Opportunity employer. It is our policy to provide equal opportunity to all individuals seeking employment without regard to race, color, religion, religious creed, national origin, age, sex, marital status, ancestry, physical or mental disability, military or veteran status, gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, or any other protected category under federal, state, or local law. We also prohibit harassment or discrimination of applicants based on the above-protected categories. This policy covers all aspects of employment, including but not limited to, recruitment, selection, training, promotion, transfer, compensation, demotion, and termination of employment.
Accommodations
Coalition complies with US federal and state disability laws. Our policy is to provide reasonable accommodations to qualified individuals with disabilities, including applicants and employees unless the accommodation imposes an undue hardship. Contact us by emailing candidateaccommodations@coalitioninc.com if you require reasonable accommodation to complete this application, interview, pre-employment testing, or participating in the employee selection process.
We consider qualified applicants, regardless of criminal histories, consistent with legal requirements.
To all recruitment agencies: Coalition does not accept unsolicited agency resumes. Do not forward resumes to our email alias, employees, or other physical or virtual organization locations. Coalition is not responsible for any fees related to unsolicited resumes.
