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Make your impact within a rapidly growing Fintech Company

Join our Product & Customer Marketing Growth (PCM) team as a Senior Customer Marketing Manager, and lead the vendor side of our network customer journey. Drive revenue growth and increase customer LTV by owning and enhancing our marketing communications strategy. Apply now to be a key player in transforming customer engagement at BILL!

The PCM Growth Team encompasses both Customer Growth Marketing across the system with Product Marketing (PMM) for the Growth & Cash-In Pillar. Our efforts and responsibilities are owning all marketing communications (email, in-product, push notifications, SMS) as soon as our customers have access to our products. We partner cross-functionally with the revenue organization, growth marketing, product marketing, and product management in particular to drive an excellent customer journey.

Our unified functional efforts are designed to drive revenue growth and increase customer LTV through adoption of the full suite of BILL products (including our payments hierarchy, lending, upsell and cross-sell).

The Senior Customer Marketing Manager will own the vendor side of our network customer journey.. At BILL, the largest volume of our customers are vendors who are getting paid through our BILL network; however, this area has the greatest untapped potential. This role will have full ownership of the marketing aspects of the vendor customer journey, including managing/coordinating our holistic vendor communications strategy (who we market to, what channel, when in the journey). This is from the FTU, through onboarding, ongoing engagement/retention, with a heavy focus on monetization (ad valorem, upgrades, x-sell).

Responsibilities / Day in the life

• Own and manage the vendor audience, including identifying business opportunities and launching and managing campaigns
• Air traffic control of competing campaigns from customer marketing and other functions in order to drive a cohesive experience [requires cross-functional connection points and understanding of our marketing operations and email marketing teams]
• Coordinate with cross-functional teams and stakeholders on key network side monetization efforts (X-sell, Upgrades to AP and Ad Valorem including Working Capital (Invoice Financing and Pay over Time), Instant Transfer)
• Attend meetings with cross-functional stakeholders for ownership areas [AP Upgrades from Vendors Network, X-sell to S&E from Vendor Network, Overall Network, Working Capital, Invoice Financing, Instant Transfer]
• Attend functional meetings for customer marketing [internal team and cross-functional] including team meetings, syncs with sales/revenue, customer success, product marketing, product management, growth marketing, etc.
• Analyze business opportunities together with marketing analytics - areas with existing efforts and potentially new opportunity areas to drive further customer growth
• Share out wins/losses of existing efforts to drive growth of vendor network
• Gather customer feedback from cross-functional partners and direct from customers to inform our future efforts (customer first!)

We’d love to chat if you have:

• 8+ years of growth or customer marketing experience, with B2B, fintech, and experience at a product-led growth company preferred
• Experience working cross-functionally managing cross-functional stakeholders
• Experience leading marketing roadmaps and plans that strategically align with overall department goals
• Strong project manager and leader who has worked with large cross functional teams to launch marketing initiatives from beginning to end
• Extensive experience with A/B testing and channel optimization
• Strong analytical mindset that can distill actionable insights and transform them into impactful initiatives
• Thrive in a fast-paced environment that requires managing multiple, simultaneous projects and comfortable working with ambiguity