Searching for its distinctive model of market performance, Getro reached for a specific strategy of developing private labels, developing not only one, but numerous private labels.
Together with the supply of world brands and Croatian products, there is another alternative on Getro shelves - the products under private labels of Getro: Grand, Grand X, Grandi, U slast, Gurman, President's Choice, Master, Kristina, Ole!, Succo di Fruta, Vau Mijau, Nice, Blur, Kitchen Line, Frozen Land and others, uniquely complement Getro's supply, making it different from its competition. Private labels' philosophy is a definite plus for buyers.

Freed of the burden of high costs of brand investment by promotion, private labels offer products of the same quality, often from the same manufacturers, which can be found on the neighbouring shelves, but also with significantly lower prices.
Unlike the design of private labels, by which we normally recognize them on the shelves of sales chains - unified, simple, sometimes even designed in "ascetic" manner in one or two colors, applied to all the product in the same manner, under the name of private label, Getro finds its logic in developing a greater number of private labels and shaping of their packaging on the model of "brand" packaging - the motives are being developed in full color, main motives get their equally valuable variants within a line, assuming a high-quality print of packaging materials..

Getro chain has approached the shaping of its private labels with greater ambition, bringing to the customer, together with lower prices and standard product quality, additional value connected to the product perception. By entering of Getro's private labels into retail points, especially into "small shops from the neighbourhood", their recognizability overgrows spaces of Getro's sales centers and buyers that go there, which ones more says something about a specific strategy of private labels' development and its results.
The development of private labels realizes its intermediate value with partnership attitude towards the Croatian economy, which in Getro gets a major client and an additional initiative for the development and the marketing of its production.